The Paramour Coffee website posed a unique challenge. My main goal was to modernize the original site and add some personality to it. This was achieved by adding a pattern and keeping the rest of the site simple with a lot of space. I chose to take the look and feel of this company to a new level. The original site and brand colors consisted of darker reds, yellow and black. My new color palette was inspired by the bold color and rich aroma of coffee. A rich blue was added to the palette to emphasize the calming atmosphere that this coffee shop brings. The new identity of Paramour Coffee is more sophisticated and modern to match their high quality, personally crafted delectables.