The Good Contractors Collective

A full brand identity concept developed for The Good Contractors Collective, a new network for trusted residential contractors.

I created the logo suite, custom mascot illustration, and color system to capture a sense of trust, craftsmanship, and community. The friendly house character and approachable typography were designed to make the brand feel human and recognizable.

Though this direction wasn’t ultimately selected, it remains one of my favorite explorations in brand storytelling for the trades—blending professionalism with personality.