Uniformed Services Benefit Association® (USBA®)

I’ve spent the last two years leading marketing and creative direction at USBA, guiding campaigns, content, and brand initiatives that span print, digital, and video. Working closely with a small in-house team and outside creatives, I’ve helped refine the brand’s visual identity and bring consistency to how USBA shows up for its Members. My role blends strategy and design—leading with clarity, storytelling, and collaboration.